Confession: I used to be afraid of opening the kimono and showing everyone the goods in terms of how I manage and optimize campaigns.
My flawed thought process was along the lines of "if people find out my processes, they'll use them and I'm just helping the competition".
That's a total scarcity mindset, and I'm happy to say my perspective has changed a lot over the years.
Which is why I'm happy to say I've finally detailed my process for PPC. It's a framework I call 4-Dimensional PPC Audits - and you can see how it works here.
It's a long read. There's no video. No pretty photos to look at.
But if you want insight into how I approach my campaigns - or how you can make yours better - then maybe (just maybe) you'll have as much fun reading it as I did writing it.
PS. If you hate what I've written or think something I've said is just plain wrong - tell me about it. Let's keep each other accountable and challenge one another to keep growing.
Shawn is a perpetual student of the game. Whether it's testing new campaign types or hunting down higher conversion rates for his clients, he's constantly on the prowl for an edge.
Want to work with him or talk shop? Fire him a message here.
