PPC

Smell that? It’s your PPC campaigns burning precious marketing dollars. Here's 5 alarming signs you need a PPC audit.

I'd like to introduce the framework I've used to audit PPC campaigns which consistently leads to massive gains. If you're a PPC professional, you can do the same.

Google recently launched Responsive Search Ads, which is one of their largest changes to search campaigns since expanded text ads were released in 2016. Responsive Search Ads, currently still in beta, allow advertisers to add many different headlines and descriptions, which Google will test using its machine learning.